9781133188544_TestBank_Chapter_1_-_The_Role_of_Marketing_Research.pdf 9781133188544_TestBank_Chapter_1_-_The_Role_of_Marketing_Research.pdf administrator Test Bank: Basic Marketing Research, 8th Edition, Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill, ISBN-10: 1133188540, ISBN-13: 9781133188544