9780273753414_01_tif_TestBank_Ch01.doc 9780273753414_01_tif_TestBank_Ch01.doc administrator Test Bank: Marketing Management, Global Edition, 14/E, Philip Kotler, Kevin Lane Keller, ISBN-10: 0273755021, ISBN-13: 9780273755029, ISBN-10: 0273753363, ISBN-13: 9780273753360