9780134492513_TestBank_chapter 1 9780134492513_TestBank_chapter 1 administrator Test Bank: Principles of Marketing, 17th Edition, Philip T. Kotler, Gary Armstrong, ISBN-10: 0134642317, ISBN-13: 9780134642314, ISBN-10: 013449251X, ISBN-13: 9780134492513, ISBN-13: 9780134461502