Test Bank: M: Marketing, 6th Edition, Dhruv Grewal, Michael Levy, ISBN10: 1259924033, ISBN13: 978125992403
Test Bank: M: Marketing, 6th Edition, Dhruv Grewal, Michael Levy, ISBN10: 1259924033, ISBN13: 978125992403
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Test Bank: M: Marketing 6th Edition Grewal
Category: Test Bank
Tags: 6th Edition, Dhruv Grewal, ISBN10: 1259924033, ISBN13: 978125992403, Michael Levy, Test Bank: M: Marketing
Table of Contents
SECTION 1: ASSESSING THE MARKETPLACE
1 Overview of Marketing
2 Developing Marketing Strategies and a Marketing Plan
3 Social and Mobile Marketing
4 Conscious Marketing, Corporate Social Responsibility, and Ethics
5 Analyzing the Marketing Environment
SECTION 2: UNDERSTANDING THE MARKETPLACE
6 Consumer Behavior
7 Business-to-Business Marketing
8 Global Marketing
SECTION 3: TARGETING THE MARKETPLACE
9 Segmentation, Targeting, and Positioning
10 Marketing Research
SECTION 4: VALUE CREATION
11 Product, Branding, and Packaging Decisions
12 Developing New Products
13 Services: The Intangible Product
SECTION 5: VALUE CAPTURE
14 Pricing Concepts for Establishing Value
SECTION 6: VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN
15 Supply Chain and Channel Management
16 Retailing and Omnichannel Marketing
SECTION 7: VALUE COMMUNICATION
17 Integrated Marketing Communications
18 Advertising, Public Relations, and Sales Promotions
19 Personal Selling and Sales Management
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