Test Bank for Planning, Implementing, & Evaluating Health Promotion Programs: A Primer, 6/E, James F. McKenzie, Emeritus, Brad L. Neiger, Rosemary Thackeray, ISBN-10: 0321788508, ISBN-13: 9780321788504
Table of Contents
Preface
1. Health Education, Health Promotion, Health Educators, and Program Planning
Part One: Planning a Health Promotion Program
2. Starting the Planning Process
3. Models for Program Planning in Health Promotion
4. Assessing Needs
5. Measurement, Measures, Measurement Instruments and Sampling
6. Mission Statement, Goals, and Objectives
7. Theories and Models Commonly Used for Health Promotion Interventions
8. Interventions
9. Community Organizing and Community Building
Part Two: Implementing a Health Promotion Program
10. Identification and Allocation of Resources
11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers
12. Implementation: Strategies and Associated Concerns
Part Three: Evaluating a Health Promotion Program
13. Evaluation: An Overview
14. Evaluation Approaches and Designs
15. Data Analysis and Reporting



