Test Bank for Sports and Entertainment Marketing, 4th Edition, Ken Kaser, Dotty B. Oelkers ISBN-10: 1133602444 ISBN-13: 9781133602446
Sports and Entertainment Marketing
TABLE OF CONTENTS
1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Products is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.
15. Scoring a Career.



